Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
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Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet.
For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what's happening and a bellwether of what's to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries are approaching AI at this nascent moment.
In this episode, I talked to Droga about what Accenture’s $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture.
Brand New World
Are you prepared for the future of marketing and advertising? Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing new technology like generative AI, and how big companies such as Google and Coca-Cola are leading the way with creative experimentation. Jeff has been covering marketing and brands for the past two decades—during which time, he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but this next chapter in the world of advertising will no doubt be unlike anything we’ve seen before.
