Artificial Intelligence will be the single most disruptive force the world has ever seen. It will change the way we work, the way we communicate, even the very nature of our existence. The world as we know it will be torn down and AI will build a new utopia from the ashes. Or . . . maybe it will do none of that! In reality, it’s way too early to predict the scope of AI’s impact on the world. But, one area we are starting to see AI have some mastery over is the world of advertising.
Welcome to ‘Brand New World,’ a podcast about this nascent moment in marketing and advertising as it all begins to take shape. Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing this technology, and how big companies such as Google and Coca-Cola are leading the way in deploying AI to grow their brands. Jeff has been covering marketing and brands for the past two decades—during which he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but never anything quite like this.
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Artificial Intelligence will be the single most disruptive force the world has ever seen. It will change the way we work, the way we communicate, even the very nature of our existence. The world as we know it will be torn down and AI will build a new utopia from the ashes. Or . . . maybe it will do none of that! In reality, it’s way too early to predict the scope of AI’s impact on the world. But, one area we are starting to see AI have some mastery over is the world of advertising.
Welcome to ‘Brand New World,’ a podcast about this nascent moment in marketing and advertising as it all begins to take shape. Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing this technology, and how big companies such as Google and Coca-Cola are leading the way in deploying AI to grow their brands. Jeff has been covering marketing and brands for the past two decades—during which he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but never anything quite like this.
Sephora is compelling for any number of reasons, and one is it’s been a leader in the beauty industry working with GenAI and broader AI technology.A McKinsey piece reported earlier this year that Gen AI could add up $9 billion to $10 billion to the global economy based on its impact on the beauty industry alone.As consumer brands go, the beauty industry has been ahead of the curve on AI, with companies like Sephora, L’Oreal, Dior, Estee Lauder, P&G, all creating AI-powered tools for customers to use as early as 2017.In this episode, host Jeff Beer talks to Sephora’s US CMO Zena Arnold, and Vlad Kuznetsov, the company’s Chief Information Officer, to get a peek under the hood for a glimpse at how one of the most powerful brands in an incredibly influential consumer industry is thinking about Gen AI right now.
Brand New World
Artificial Intelligence will be the single most disruptive force the world has ever seen. It will change the way we work, the way we communicate, even the very nature of our existence. The world as we know it will be torn down and AI will build a new utopia from the ashes. Or . . . maybe it will do none of that! In reality, it’s way too early to predict the scope of AI’s impact on the world. But, one area we are starting to see AI have some mastery over is the world of advertising.
Welcome to ‘Brand New World,’ a podcast about this nascent moment in marketing and advertising as it all begins to take shape. Join ‘Fast Company’ senior staff editor Jeff Beer who takes a look at how creatives see their work evolving, how ad agencies are embracing this technology, and how big companies such as Google and Coca-Cola are leading the way in deploying AI to grow their brands. Jeff has been covering marketing and brands for the past two decades—during which he’s seen Burger King’s Subservient Chicken, Mac versus PC, Red Bull jump into the stratosphere, and a ‘Barbie’ movie—but never anything quite like this.
