We sit down with our friend and colleague Tuna Baysal, who in past years has generated over €10 million in pipeline value and is a LinkedIn Certified Marketing Expert who's spent € millions in ad spend for B2B companies.
Our very first podcast episode of 'Brand New' by Klickbait Agency - this episode's theme, brand activation and digital marketing!
If you've ever asked yourself:
- What are the biggest mistakes people are making with LinkedIn advertising?
- How can you do more with fewer resources?
- How can you leverage LinkedIn as your strongest growth enabler?
This is for you!
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0:00 Intro to Tuna & Linkedin Marketing
5:03 Certified LinkedIn Marketing Expert
8:43 Latest Trend: Thought Leader Ads
10:10 Intro to Full Funnel Marketing Approach
16:19 Demand Capture & Demand Generation
22:33 Tracking
29:45 The Right Content Mix
34:29 Focussing Beyond Lead Generation
40:59 Creating Awareness across departments
43:30 Successful Full Funnel Marketing & Sales
45:47 Attribution Software
50:50 Full Funnel checklist
55:05 When to invest in Quality Content
56:55 AI Tools
1:04:07 Blitz Q&A
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