In this episode, Raez Argulla introduces the theme of the season: building a brand with heart. Here she explores what it truly means to create a brand that aligns with one's passion, values, and authenticity. Raez shares personal experiences and insights on how to infuse heart into branding, emphasizing the importance of alignment and authenticity in business.
Chapters
0:00 What Does it Mean to Build a Brand with Heart?
1:45 The Three Pillars: Passion, Values, and Alignment
7:13 Authenticity Isn't a Trend, It's a Strategy
11:47 How to Start Showing Up More Authentically
13:45 The Rise of Authentic Content
14:55 Navigating Trends While Staying True to You
17:35 What Rebranding Has Taught Me
18:58 My First Lesson as a Brand Photographer
27:30 The Importance of Showing Up As You Are
29:33 Building Confidence through Action
30:19 Reflective Prompts for Building a Brand with Heart
✨ Connect with Raez
If you’ve ever felt unseen in your own brand, consider this your invite to step into your spotlight.
Let’s keep the conversation going!
📸 Work with me: raezcreative.com — brand photography + video content that gets you paid for being you.
✈️ Join our next retreat | Nov 5-7, 2025 | Kelowna, BC: brandblissescapes.com — the luxury brand retreat for women ready for connection, clarity and community.
👀 Follow me online:
→ Instagram: @raezcreative & @brandnewerapodcast
→ LinkedIn: Raez Argulla
And if this episode hit home, share it with a friend or tag me on IG—I’d love to hear what landed for you 💖