The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
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The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
NRMA Insurance's Michelle Klein On Leading Tangible, Helpful Change
Brand Masters
38 minutes
4 months ago
NRMA Insurance's Michelle Klein On Leading Tangible, Helpful Change
In her two-and-a-bit years at the helm of NRMA Insurance brand, Michelle Klein took the brand on a whirlwind journey repositioning, rethinking and reshaping. During that time, she spearheaded a significant shift in NRMA Insurance's approach to its brand, landing on 'A Help Company' as its all-encompassing tagline and North Star. To get eyeballs on the work, NRMA Insurance undertook a significant blitz, leveraging powerful cultural moments to cut-through and stand out. And it's generated some big results, as you'll read. But marketing, like New York, never sleeps and this podcast was recorded prior to Klein announcing her departure in June.
Brand Masters
The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.
