Turning Wood Waste into Clean Energy with Elliot Parker and Jonathan Tasman

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Brand in the Making by ThinkTank Thought Leadership

ThinkTank

26 episodes

2 weeks ago

Behind every brand is a person. We share their unheard stories as their journeys unfold. Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines. Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses. If you're curious about what it takes to build a brand that matters, this is your front-row seat. Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.

Entrepreneurship

Business

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Entrepreneurship

Business

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Turning Wood Waste into Clean Energy with Elliot Parker and Jonathan Tasman

Brand in the Making by ThinkTank Thought Leadership

14 minutes

2 months ago

Turning Wood Waste into Clean Energy with Elliot Parker and Jonathan Tasman

Elliot Parker, CEO of Alloy Partners, shares the story of Woodchuck AI—a Michigan startup transforming wood waste into clean electricity. Elliot explains how his venture studio teams up with corporations to launch “advantaged startups,” why big companies struggle with true innovation, and how running fast, weird experiments creates breakthroughs.

Chapters:
(00:00) Welcome & Elliot’s Role at Alloy Partners
(03:20) How Woodchuck AI Was Born
(08:05) Using AI to Divert Waste from Landfills
(12:40) The Future of Clean Energy and Recycling
(17:30) Why Big Corporations Struggle with Innovation
(23:10) Building Advantaged Startups Outside the Brand
(28:15) What’s Next: New Ventures and Industry Shifts