From Idea to Tinned Fish Empire with Marissa Fellows and Jonathan Tasman

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Brand in the Making by ThinkTank Thought Leadership

ThinkTank

26 episodes

2 weeks ago

Behind every brand is a person. We share their unheard stories as their journeys unfold. Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines. Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses. If you're curious about what it takes to build a brand that matters, this is your front-row seat. Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.

Entrepreneurship

Business

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Entrepreneurship

Business

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From Idea to Tinned Fish Empire with Marissa Fellows and Jonathan Tasman

Brand in the Making by ThinkTank Thought Leadership

20 minutes

2 months ago

From Idea to Tinned Fish Empire with Marissa Fellows and Jonathan Tasman

Marissa Fellows, founder of Great Lakes Tinned Fish, shares how a date night sparked the idea for the Midwest’s first tinned fish company. From Lisbon inspiration to building a supply chain with no local canneries, Marissa’s journey is packed with creativity, tenacity, and unexpected mentorship that helped turn a dream into reality.

Chapters:
(00:00) Welcome & Marissa’s Origin Story
(03:40) The Date Night That Sparked a Business Idea
(08:15) Lisbon, Whimsy, and Writing the Business Plan
(13:25) The Tinned Fish Trend and Sardine Summer
(18:50) Key Partnerships and Mentorship from Charlotte Langley
(24:30) Challenges of Building a Hyperlocal Supply Chain
(29:55) Becoming a Creative CEO and What’s Next