We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:
What happens when a founder steps back from doing everything and instead builds a team that can take the business further than they ever could alone?
In this 5-minute clip, Stu Macdonald, founder of ManiLife Peanut Butter, shares why building their own factory was a turning point, not just for product quality and innovation, but for company culture.
Stu opens up about:
- Why making their own product was essential for both quality and commercial success.
- The power of trusting great people to lead where he couldn’t.
- The difference between working “insanely hard” versus building a business that hums.
- His raw experience with burnout and the shift that saved both him and the company.
This is a powerful reminder that YOU, the FOUNDERS, perhaps DON'T don’t need to do it all...or at least that you can CHOOSE to work towards a time when you're NOT doing it all. The right team, the right timing, and the right role for you can play to your strengths and drive even stronger growth.
This clip was selected and hand-picked by the brilliant team at MKJ Ignite, the FMCG recruitment experts helping challenger brands grow with the right people in the right roles, and is full of practical people insights. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that THRIVE.
A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don’t miss the next one.
If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk
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