The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
074: Tactic Tuesdays: The Most Dangerous Metric on Amazon... ACOS
Brand Fortress HQ: Amazon FBA Success Strategies
33 minutes
1 month ago
074: Tactic Tuesdays: The Most Dangerous Metric on Amazon... ACOS
When was the last time you questioned whether you're tracking the right metrics for your Amazon business? In this eye-opening episode, we tackle what might be the most dangerous number in your Amazon dashboard: ACOS (Advertising Cost of Sale). Unlike other platforms where return on ad spend makes perfect sense, Amazon creates a unique ecosystem where your advertising directly impacts your organic ranking. This "rocket fuel" effect means your ads aren't just generating direct sales—they're in...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
