The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
All content for Brand Fortress HQ: Amazon FBA Success Strategies is the property of Brand Fortress HQ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
073: Tactic Tuesdays: The NEW Geo-Targeting & Amazon Marketing Cloud Strategies
Brand Fortress HQ: Amazon FBA Success Strategies
25 minutes
1 month ago
073: Tactic Tuesdays: The NEW Geo-Targeting & Amazon Marketing Cloud Strategies
Unlock the power of Amazon Marketing Cloud (AMC) and geo-targeting to transform your advertising strategy! Once available only to high-budget DSP advertisers, these sophisticated tools are now accessible to all Amazon sellers, opening new possibilities for targeted marketing that delivers exceptional returns. Through a fascinating case study of a pool equipment brand, we explore how strategic geo-targeting solves one of the most frustrating challenges for seasonal products. By focusing adver...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
