The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality
Brand Fortress HQ: Amazon FBA Success Strategies
36 minutes
3 months ago
071: Tactic Tuesdays: AI for Amazon: Hype vs. Reality
The line between AI hype and reality is blurring for Amazon sellers. What's actually working right now, and what still falls short of the promises? We're witnessing dramatic improvements in AI image generation tools over the past 6-12 months. ChatGPT and Gemini can now create compelling product images for certain categories and make sophisticated edits that previously required professional Photoshop skills. Need to change a background, adjust lighting, or swap in different models using your ...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
