The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory problems that coincided with tariff changes—a mistake that will have a significant cost. Drawing from both perspectives—Mike as a brand owner who experienced the setback firsthand, and Jon as an agency owner who helps brands navigate Amazon—this conversation delivers cru...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
