The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis
Brand Fortress HQ: Amazon FBA Success Strategies
35 minutes
4 months ago
067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis
The business landscape has shifted dramatically with the introduction of new tariffs, creating significant challenges for e-commerce brands selling on Amazon. But beyond the immediate financial strain lies opportunity for those willing to think creatively and act decisively. Mike from ProTuff shares his brand's raw, unfiltered experience with tariffs, revealing how compounding factors created a perfect storm for their business. When tariffs hit amid inventory and cash flow challenges, they d...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
