The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
058: Tactic Tuesdays: Amazon Accelerator & New Amazon Releases
Brand Fortress HQ: Amazon FBA Success Strategies
41 minutes
1 year ago
058: Tactic Tuesdays: Amazon Accelerator & New Amazon Releases
How do you solve a months-long problem in minutes? Join us as we navigate the Amazon Accelerate conference, where Amazon sellers like you seek immediate solutions to longstanding account issues, all while grappling with the realities of Amazon's priorities. You'll discover how the expanding Seller Cafe has become a beacon for frustrated sellers desperate for effective support and how face-to-face interactions with Amazon's experts can be a game-changer. We highlight the tension between seller...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
