The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
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The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
057: Tactic Tuesdays: Trade Show Tactics & Secrets
Brand Fortress HQ: Amazon FBA Success Strategies
39 minutes
1 year ago
057: Tactic Tuesdays: Trade Show Tactics & Secrets
Unlock the potential of trade shows to elevate your brand with insights from our guest, Mike, a seasoned Amazon seller who has shifted gears towards this exciting avenue. Discover how transitioning from the competitive Amazon marketplace to harnessing the power of trade shows can become a game-changer for brands, especially in niche markets like professional pool tools. Mike shares his firsthand experience of entering this arena, with a pivotal event in Dallas setting the stage for expanding ...
Brand Fortress HQ: Amazon FBA Success Strategies
The advertising landscape on Amazon is undergoing a radical transformation. Gone are the days when brand owners needed complex campaign structures with thousands of exact match keywords to succeed. Instead, Amazon's algorithm has evolved to become your new PPC manager – and it's proving remarkably effective. Our latest discoveries reveal that auto campaigns are now receiving substantially more exposure than traditional exact match campaigns, while simultaneously delivering superior performan...
