Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we welcome Phil Ranta!
He is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming and the creator-driven media paradigm shift.
Previously, Phil was the Head of Gaming Creators, North America at Facebook, and the Head of Creators at Mobcrush. In both roles, the departments saw significant growth working with top game streaming talent including Ronda Rousey, Disguised Toast, Corinna Kopf, Shroud, and Nate Hill, to name a few.
He was the COO of Studio71, one of the world's largest MCNs, growing the network from 1 billion to over 8 billion monthly views in 3 years, with over 1,000 creators.
Before S71, Phil joined Fullscreen as the Head of Channel Partnerships, completing his tenure as the VP of Networks. He grew the network to the largest MCN in the world (on comScore) in less than 1 year. He was the recipient of Fullscreen's first "Founders Award" for his role in building the industry-leading company.
Currently, as COO of Wormhole Labs, he is helping to build a live simulation of the real world, generated by the power of the crowd, where users navigate the world as avatars to 'Wormhole', or teleport, to locations around the world to meet, chat, shop, and play.
Together we cover:
- The future post-feed social environments and how Wormhole is building a thriving social community in the metaverse.
- Finding the right niche for top streamers, esports, and lifestyle influencers that enables them to develop hyper-premium experiences and transition from creator to business.
- What it takes to unlock serious growth, build trust, and the importance of always keeping a personal touch.
- Actionable advice for creators on developing their own brand and growing scalable Youtube communities.
- Phil’s take on finding the right community-oriented streamers that want to take it to the next level.
- Deep dive into how they managed to bring together and grow Randa Rowsie’s very diverse communities while staying true to her personality.
- Core elements of community growth.
- The importance of knowing your brand and understanding it’s not what your brand wants to be, but what your brand is.
- Common pitfalls in building brands.
- Growth hacking vs fandom growth.
- Why producing valuable content can galvanize communities at scale, while only obsessing about the metrics is not really sustainable.
- Phil’s choice of brands that are doing a great job at digital strategies.
Hosted on Acast. See acast.com/privacy for more information.