Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts114/v4/e3/55/42/e355420e-3e20-c571-1f82-6bb261a0ebd9/mza_14943154064632319829.jpeg/600x600bb.jpg
Brand Community Podcast
Sam Hysell & Chris Whitman
16 episodes
9 months ago

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management,
Entrepreneurship
RSS
All content for Brand Community Podcast is the property of Sam Hysell & Chris Whitman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management,
Entrepreneurship
https://assets.pippa.io/shows/undefined/1614102113964-d0c586c55866db1dd4fd9ce43b230153.jpeg
Leveraging IRL Experiences to Build Community with Alison Flood
Brand Community Podcast
32 minutes 23 seconds
4 years ago
Leveraging IRL Experiences to Build Community with Alison Flood

In this episode we welcome Alison Flood, a culture marketing savant, as we like to call her. 


Originally Alison cut her teeth over at Gawker, producing original content & events around pop culture and web trends. She then jumped over to Recognition Media where she produced Internet Week Europe, US, The Webby Awards, and Lovie Awards. Went on to start her own experiential agency, ROOD Studios, where she worked with a variety of clients like Diageo and Cheil. 


Most recently, she’s been VP of Experiential over at BuzzFeed working with a range of clients like Band of America, Petco, Amazon, and more.


In the episode we cover: 


  • Why knowing your brand is critical in building communities and targeted experiences for your audience.
  • Finding fun ways to create engagement within the community and beyond, operating outside of traditional marketing channels.
  • Alison details her approaches for feeling the pulse of culture and how she translates trends into brand stories, with truth and joy as core principles.
  • How sometimes you just need to come up with a great idea and hack growth, getting out of your creative comfort zone to build unlikely and informal communities that fulfill the brand purpose.
  • IRL experiences pivoting to the new normal and how this translates to online events. What are the better strategies to merge online & offline, and most importantly: can you measure feeling?
  • How ROI metrics changed as we move online and how this can evolve in the future.
  • What are the toughest things to crack when producing online events and why keeping the human connection in online activations is so important to keep consumers engaged.


*This was recorded before the news about Marilyn Manson was made public



Hosted on Acast. See acast.com/privacy for more information.

Brand Community Podcast

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.