Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we welcome Sara El-Amine - Head of Public Engagement at Lyft, where she oversees driver, passenger, and local non-profit engagement for the company, as well as all Public Affairs and Social Impact programming. She is proudly Lebanese-American and Muslim American, and was raised in the US, Spain, and Lebanon.
Prior to joining Lyft, Sara El-Amine had an extraordinary career in community organizing; ranging from an entry-level role, to an executive director role for the Obama campaign. After reading Obama’s book, The Audacity of Hope, Sara quit her job, drove to the Iowa headquarters in 2008, and offered to help. It was a bold decision that paid off. With time, Sara rose to the National Director role of Obama’s reelection campaign and served as executive director of Organizing for Action (OFA), leading Obama’s citizen-led movement for change across the U.S.
Today, as Head of Community Engagement at Lyft, Sara has jumped into the business world with the same enthusiasm she had for her organizing work.
Together we cover:
- Sara’s day to day life in her community engagement function at Lyft
- Her definition of success and how to quantify that
- Where do you need maximum favorability and how to spot trends looking at all the layers of data
- How their community initiatives evolved pre and post-pandemic
- Why it’s become so important to stay on the front lines of racial justice locally, while building a dynamic response at a national level
- How Sara’s work in the public sector has translated to what she’s doing now to galvanize communities
- What it’s like to organize and deploy the team at Lyft to serve communities
- How local staff can drive local strategies under an umbrella of company-wide principles
- What other companies she thinks do a great job at community management
Hosted on Acast. See acast.com/privacy for more information.