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Brand Community Podcast
Sam Hysell & Chris Whitman
16 episodes
9 months ago

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management,
Entrepreneurship
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All content for Brand Community Podcast is the property of Sam Hysell & Chris Whitman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management,
Entrepreneurship
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Growing Impact Theory into a Top 10 Business Podcast with Chase Caprio
Brand Community Podcast
28 minutes 58 seconds
4 years ago
Growing Impact Theory into a Top 10 Business Podcast with Chase Caprio

In this episode we welcome Chase Caprio, Marketing Associate at Impact Theory, a mission-based studio focusing on the development of empowering fiction and nonfiction content.

Chase graduated from college with little to no prospect of who and what he wanted to become/do. He underwent his own personal path of growth, frantically searching for how he could create the person he wanted to become.


In his journey, Chase found the passion for connecting other people to their path of self-fulfillment, working at Impact Theory. 

Their mission is to pull people out of the Matrix, at scale, by giving them an empowering mindset. 


Together we cover: 

  • The importance of blowing people away with value for free.
  • Important areas that a brand builder should focus on in terms of building a community right now.
  • What metrics are important to reach your end goal and why you should always keep an eye on the data.
  • Actionable insights in how to test the waters and figure out what works/doesn’t work
  • His experience in choosing the right platforms, testing and adapting to new mediums.
  • Is going with a high production value worth it right now?
  • The best ways to nurture & engage your community.
  • The challenges of moving from community growth to increasing revenue in order to stay sustainable.
  • Exclusive insights into Impact Theory’s efforts to get into the narrative market by developing fiction content.
  • Facilitating interaction between fans and supporting the community to chat about the lessons they’ve learned and the struggles they are having.
  • Distribution tactics and why being uber-consistent is so important.


Thanks again to Chase for offering 10% off your first Month to Impact Theory University.

You can visit here and use the code ITU10 upon checkout: 

university.impacttheory.com/?el=brandcommunity



Hosted on Acast. See acast.com/privacy for more information.

Brand Community Podcast

Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business. 


I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.


And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.


Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper


Welcome to the show.



Hosted on Acast. See acast.com/privacy for more information.