Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
Brand communities are at the foundation of business growth. They build a human connection between brands and their customers, turn their customers into life-long advocates and ultimately grow your business.
I’m Sam Hysell, a Co-Founder and Managing Partner at NOX wearenox.co, a digital agency that helps brands artists and entrepreneurs grow and convert communities online.
And I’m Chris Whitman, the Cofounder and Chief Growth Officer of Crony Creative cronycreative.com, a creative agency that focuses on connecting consumers and brands through brand experiences.
Every Tuesday, we’ll be interviewing marketing leaders and community builders so you can walk away with actionable strategies to help your brand grow & prosper
Welcome to the show.
Hosted on Acast. See acast.com/privacy for more information.
In this episode we welcome Mike Porath, founder and CEO of The Mighty, the world's largest health community. As an award-winning journalist and executive at ABC News, NBC News, The New York Times, and AOL, he used his expertise in storytelling to build an online community. The platform creates a space for over 3 million people to tell their stories and exchange ideas for coping with health challenges.
Mike has served on several non-profit boards including Dup15q Alliance and the National Organization for Rare Disorders. He was also named one of the world’s top 50 philanthropists by Town and Country in 2017.
Together we cover:
- His personal challenges leading to real stories, conversations, and ultimately a strong community.
- Mike’s insights into starting communities and how technology can be a tool but not the ultimate goal.
- Using gamification & thoughtful little gestures to jumpstart community building.
- How being specific in your CTAs can boost engagement.
- Actionable advice and focused ways that make it easier for people to engage and share their perspectives.
- Using data & analytics to understand online communities, and how focusing content creation can bring value to conversations people deeply care about.
- Building a balance between old & new content formats to scale communities.
- Managing resources & partnerships to drive awareness through value exchange.
- Mike’s perspective on media organizations and how this space can evolve in the future.
Hosted on Acast. See acast.com/privacy for more information.