Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
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Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
S01:E42 - The Brand Archetype Series - The Caregiver
Brand Chops Podcast
10 minutes
2 months ago
S01:E42 - The Brand Archetype Series - The Caregiver
In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime unpack the Caregiver Brand Archetype — one of the most trusted and compassionate identities a business can embody. From Dove’s body positivity campaigns to Campbell’s soup-by-the-fire nostalgia, caregiver brands thrive on empathy, trust, and authentic support.
You’ll learn:
How caregiver brands attract loyal, purpose-driven customers
The biggest mistakes small businesses make when trying to “care”
Strategies to show real empathy, not empty promises
How to build emotional connections without being too passive
Whether you run a small business, nonprofit, or customer-first service, this episode will show you how to embody the Caregiver in a way that creates loyalty, impact, and trust.
Brand Chops Podcast
Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
