Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
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Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
In this Brand Archetype finale of Brand Chops, Zack Lemear and Chris Duhaime unpack the Ruler archetype—the brand identity built on authority, prestige, and setting the standard. Learn how small businesses can harness the Ruler’s power to attract ambitious customers, command respect, and establish themselves as the gold standard in their industry. From Rolex and Mercedes-Benz to American Express and Microsoft, we break down what makes Ruler brands thrive—and how to avoid the pitfalls of being too exclusive, too rigid, or too cold.
Brand Chops Podcast
Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
