Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
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Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
The Everyman brand isn’t flashy—and that’s the point. In this episode of Brand Chops, Zack Lemear and Chris Duhaime explore the approachable, dependable power of the Everyman archetype. Learn how small businesses can tap into authenticity, community, and trust to build a brand that feels like “home.” You’ll walk away with tangible tips for using warm language, relatable visuals, and grounded messaging to connect with customers who crave realness—not razzle-dazzle.
Brand Chops Podcast
Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.