Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
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Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
S01 E34 From Meh to Memorable: The Business Naming Blueprint
Brand Chops Podcast
34 minutes
4 months ago
S01 E34 From Meh to Memorable: The Business Naming Blueprint
Your business name is your first impression—don’t waste it. In this episode of Brand Chops, Zack Lemear dives into the deceptively simple but often painful process of naming your business. Based on the book Hello, My Name is Awesome by Alexandra Watkins, this episode breaks down the exact steps to brainstorm, filter, and validate brand-worthy names that stick. You’ll learn the SMART process, the SMILE and SCRATCH tests, how to avoid the biggest naming mistakes, and why clarity always beats cleverness. Whether you’re just starting out or rebranding, this is your no-fluff roadmap to a name that actually works.
Brand Chops Podcast
Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
