Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
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Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
Ready to flip the table on “same-old” marketing? In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime rip into the Rebel archetype—the outlaws of branding who turn loyal customers into die-hard fans. You’ll learn:
Why true rebels are more mission-driven than shock-driven
The psychographics that make “rule-breakers” pull out their wallets
Three guardrails to keep your message edgy, not alienating
A step-by-step game plan to define your enemy, craft bold storytelling, and build a cult-like community
If you want a brand that customers would tattoo on their arm (without burning cash on gimmicks), press play and unleash your inner outlaw.
Brand Chops Podcast
Brand Chops is the podcast for small businesses looking to build their brand and stop wasting money on marketing without a plan. We provide clear, bite-sized examples that show how branding can boost your business, increase sales, and reduce risk. You’ll also learn how clear and focused branding will attract and retain top talent and make business decisions easier. Each episode ends with an actionable takeaway you can apply today.
