Ready to swap “good enough” for greatness? In this power-packed Brand Chops dive, hosts Zack Lemear and Chris Duhaime break down the Hero archetype—the branding playbook built on courage, grit, and unstoppable momentum. Using Nike’s legendary Just Do It as the gold standard, they show why winning brands don’t sell products; they sell the promise of conquering personal limits. You’ll learn: What drives Hero customers (hint: earned success, not shortcuts) Visual and verbal cues that make Hero messaging pop—bold colors, action shots, “prove them wrong” copy Three steps every small biz can steal: crystal-clear mission, rock-solid proof, and a challenge your audience can’t ignore Common pitfalls (being too aggressive or over-promising) and how to dodge them If your business exists to push people past excuses, hit play and gear up for a burst of brand bravery.