In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.
We’ll cover:
Why high-ticket clients think + buy differently than low-ticket buyers
The toxic trap of high-volume, low-margin business models
How premium offers simplify your business + attract decision-makers
The exact psychological triggers that make high-ticket buyers easier, faster, and more loyal
If you’re done spinning your wheels for $97 sales and ready to claim Outlaw-level authority + freedom, this is the roadmap.
Research studies referenced in this episode:
Price-Quality Heuristic
Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality. Journal of Marketing Research.
Decision Fatigue + Overchoice Effect
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology.
Endowment Effect (Skin in the Game Psychology)
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy.
Loss Aversion (Behavioral Economics)
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica.
Customer Lifetime Value (Business Scaling Principle)
Harvard Business Review & Bain & Company Research: A 5% increase in customer retention increases profits by 25% to 95%.
Ready to stop chasing crumbs and start scaling simply?
DM me “SIMPLE SCALING” on Instagram or email through https://www.ashleybrianaeve.com/
