What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.

Take my BRAND Archetypes Quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/