This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too!

In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.

Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real.

We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty.

You’ll learn:

• What nostalgia marketing actually is

• How it bypasses logic and sells through emotion

• Ethical vs. manipulative uses of nostalgia

• How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precision

Whether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain.

Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation!

Learn more about me here:

https://www.ashleybrianaeve.com/

Follow along on IG for more behind the scenes content:

https://www.instagram.com/ashleybrianaeve/

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