Your Brand IS The Funnel (And Why That Changes Everything)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/31/cb/d6/31cbd66a-e807-b2df-ba55-905d217a6664/mza_896628158603100106.jpg/600x600bb.jpg

Brand, Business, Becoming

Bonnie Wicks

11 episodes

1 month ago

Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system. If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be. Each episode blends high-level strategy with embodiment work, helping you: • Build a personal brand that attracts premium clients • Create offers that feel authentic and command top prices • Develop unshakeable confidence in your unique voice • Scale without sacrificing your soul or sanity Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose. Ready to burn what's false and rise in your truth? Subscribe now.

All content for Brand, Business, Becoming is the property of Bonnie Wicks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Your Brand IS The Funnel (And Why That Changes Everything)

Brand, Business, Becoming

25 minutes

2 months ago

Your Brand IS The Funnel (And Why That Changes Everything)

Why personal branding has never been more important (and what most people get wrong about it)

🔥 In an age where AI can generate "perfect" copy in seconds, your authentic voice has become your ultimate competitive advantage.

We're living through the biggest shift in content creation since the printing press. While everyone's debating whether AI is good or bad, I'm watching something fascinating happen: personal branding has exploded. Google searches are up 300% since 2020, and 92% of people now trust individual creators more than traditional brands.

What You'll Discover:

Why AI is making personal branding MORE important, not less
The 3 misconceptions keeping brilliant entrepreneurs small
Why "branding is for big businesses" is the mindset that keeps small businesses small
How to build brand coherence across every touchpoint (not just complete a workbook)
Why traditional funnels are dead and what's replaced them
The Personal Brand Funnel Blueprint - my proprietary 4-element system for building magnetic authority

The 4 Elements That Build Upon Each Other:

Brand Essence - Your gravitational centre (the unchanging truth at your core)
Brand Expression - How your essence comes to life in communication
Brand Edge - What makes you impossible to ignore
Brand Ecosystem - How it all works together as your funnel

Key Takeaway:

Your brand isn't something you build around your business. Your brand IS your business. When someone resonates with your authentic voice, your unique perspective, your way of seeing and solving problems, the actual mechanics of selling become almost irrelevant.

🔥 READY TO DISCOVER YOUR MAGNETIC BRAND?

Want to uncover your Brand Essence, nail your Expression, sharpen your Edge, and build your Ecosystem in just 4 hours?

My Brand + Messaging VIP Day is where phoenixes rise from the ashes of "shoulds" and borrowed strategies. In one intensive session, we'll excavate your authentic voice and turn it into magnetic messaging that makes premium clients obsessed with your work.

What you'll walk away with:
✨ Your Brand Soul Word and core essence
✨ Authentic positioning that makes you THE obvious choice
✨ Voice and tone guidelines that sound unmistakably like YOU
✨ Your signature perspective and proprietary frameworks

Investment: $1,111 AUD

Ready to burn what's false and rise into your magnetic authority?
Book your VIP DAY here - Only 4 spots per month
DM me on Instagram @thebonniewicks for any questions x

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Connect With Bonnie:

📧 Subscribe to the substack:https://brandbusinessbecoming.substack.com/about
📱 Instagram: @thebonniewicks
🌐 Website: https://thebonniewicks.com/home

Mentioned in This Episode:

The Personal Brand Funnel Blueprint
Why coherence beats completion in branding
Examples from my candle business days

Coming Next Week:

Episode 2: "Business Is Personal (Whether You Like It Or Not)" - Why treating business like it's separate from who you are kills growth

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop hiding and start rising.

Ready to burn what's false and rise in your truth? Let's light it up.