The Permission to Be Shit

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Brand, Business, Becoming

Bonnie Wicks

11 episodes

3 weeks ago

Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system. If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be. Each episode blends high-level strategy with embodiment work, helping you: • Build a personal brand that attracts premium clients • Create offers that feel authentic and command top prices • Develop unshakeable confidence in your unique voice • Scale without sacrificing your soul or sanity Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose. Ready to burn what's false and rise in your truth? Subscribe now.

All content for Brand, Business, Becoming is the property of Bonnie Wicks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

The Permission to Be Shit

Brand, Business, Becoming

22 minutes

2 months ago

The Permission to Be Shit

How to start imperfectly, learn publicly, and build sustainably without burning out

🔥 The uncomfortable truth: Waiting for "perfect conditions" is the most expensive business mistake you'll ever make.

While you're perfecting your sales page for three months, someone else is testing their Google doc offer and making sales. While you're investing in professional equipment before you even know if podcasting fits your life, someone else is building their audience with their phone camera.

What You'll Learn:

• Why school trained us wrong about learning (and how to unlearn perfectionism)
• The strategic difference between being shit and being sloppy
• My vulnerable confession about this very podcast
• The Consistency → Optimise → Maximise → Repeat framework that changes everything
• Why stopping isn't always quitting (and when it's actually smart business)
• How to test fast and learn fast without burning out
• Real examples of when "strategic shit" beats perfection

My Honest Confession:

In six months, I'll probably cringe at this episode's audio quality. And that's exactly why we needed to have this conversation.

Key Takeaway:

The real risk isn't starting imperfectly. The real risk is never starting because you're waiting for conditions that may never come. Your ideal clients want authenticity and value, not perfection.

🔥 Ready to start imperfectly and learn as you go?

Brand + Messaging VIP Day - Let's find your authentic voice and turn it into magnetic messaging, even if you're still figuring things out.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks - Insta
🌐 thebonniewicks.com

Next Week: Episode 6 - The Death of Niching

Love the show? Leave a review and share with a fellow entrepreneur who's ready to stop waiting for perfect and start creating with courage.

Permission granted. Ready to rise?