The 7 Deadly Sins of Copywriting (And How to Fix Them)

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Brand, Business, Becoming

Bonnie Wicks

11 episodes

3 weeks ago

Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system. If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be. Each episode blends high-level strategy with embodiment work, helping you: • Build a personal brand that attracts premium clients • Create offers that feel authentic and command top prices • Develop unshakeable confidence in your unique voice • Scale without sacrificing your soul or sanity Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose. Ready to burn what's false and rise in your truth? Subscribe now.

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Marketing

Business,

Entrepreneurship

The 7 Deadly Sins of Copywriting (And How to Fix Them)

Brand, Business, Becoming

26 minutes

1 month ago

The 7 Deadly Sins of Copywriting (And How to Fix Them)

The 7 Deadly Sins of Copywriting (And How to Fix Them)

Why your copy isn't converting - and the exact framework to double your revenue

🔥 The most expensive copywriting lesson I ever learned? Thinking my luxury candles would sell themselves because they had "premium specifications." Wrong. Dead wrong.

I was selling features when I should have been selling feelings. I was listing specifications when I should have been painting moments. And I was committing the deadliest sin in copywriting - focusing on logic while completely ignoring emotion.

What You'll Learn:

• Sin #1: Vagueness - Why "unlock your potential" copy converts nobody (plus the One-Question Test)
• Sin #2: Overcomplication - The psychology of choice and why the 3-3-3 Rule saves sales
• Sin #3: Self-Obsession - How to make your customer the hero (not your business)
• Sin #4: Emotional Disconnection - The 3 buying triggers that drive 95% of decisions
• Sin #5: Trust Desert - Building your Trust Pyramid™ in a scam-saturated world
• Sin #6: Weak CTAs - The formula for calls-to-action that actually convert
• Sin #7: Copy in a Silo - Why great copy dies without design and strategy integration

Key Takeaway:

Copy isn't just about words on a page - it's about creating meaningful connections that serve your audience and your objectives. The cure isn't perfection; it's awareness.

The CONVERT Method Framework:

C - Clarify the one thing you want them to do
O - Outcome-focused messaging
N - Numbers and specifics
V - Value the customer's perspective
E - Emotion before logic
R - Risk removal
T - Test and optimise

🔥 Ready to turn your copy from cricket-inducing to conversion-crushing?

Brand + Messaging VIP Day - Transform your messaging using the exact framework from this episode.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram Or find more info here: Brand + Messaging VIP DAY

Your 7-Day Copy Audit Challenge:

Day 1: Run the One-Question Test on your homepage
Day 2: Apply the 3-3-3 Rule to your main service page
Day 3: Count your "I/we" vs "you/your" ratio
Day 4: Identify your primary emotional trigger
Day 5: Audit your Trust Pyramid
Day 6: Rewrite your main CTA using the formula
Day 7: Check one piece of copy across all touchpoints for consistency

Connect: 📧 Substack 📱 @thebonniewicks 🌐 thebonniewicks.com

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