Each week Tom and Matt will have a catchup and open forum discussion about how our brands & careers are going, what is on our minds, and what we are struggling with lately in hopes to show the ups AND the downs of building a DTC brand.
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Each week Tom and Matt will have a catchup and open forum discussion about how our brands & careers are going, what is on our minds, and what we are struggling with lately in hopes to show the ups AND the downs of building a DTC brand.
019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days
Brand Builders
43 minutes
2 years ago
019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days
In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance marketing and Facebook ads.
Brand Builders
Each week Tom and Matt will have a catchup and open forum discussion about how our brands & careers are going, what is on our minds, and what we are struggling with lately in hopes to show the ups AND the downs of building a DTC brand.
