What separates 7-figure agencies from the ones stuck spinning their wheels?In this episode, I sit down with Joey, founder of Agent CFO, the go-to finance partner for high-growth agencies. We break down the entire financial strategy behind scalable, profitable service businesses.You’ll learn:✅ The 3 agency business models — and how your goal changes your entire strategy✅ Why most agencies are leaving thousands on the table with bad forecasting✅ What top-performing agencies spend on delivery, ops, and growth✅ How to use financial models to scale faster, smarter, and with less stress✅ Why one-time offers are exploding — and how to make them profitable✅ Tactical benchmarks for sales, margins, team structure & utilization✅ Tips for reducing churn, raising prices, and retaining top talentIf you're an agency owner doing $20K/month to $200K+/month and want to scale without guesswork — this episode is a must-watch.Chapters:00:00 - Intro + Meet Joey, Founder of Agent CFO 00:03 - The 3 Types of Agency Founders 00:06 - Why Financial Clarity Matters 00:09 - Joey’s Backstory + Finding Product-Market Fit 00:12 - Agent CFO’s Onboarding Process 00:15 - The Power of a Custom Financial Model 00:18 - How Forecasting Should Really Work 00:21 - Breaking Down High-Growth Agency Patterns 00:24 - Offer Strategy + One-Time Offers 00:27 - Top Financial Metrics to Track 00:30 - Role of Finance in Agency Ops 00:33 - Benchmarks vs Reality 00:36 - Weekly Insights + Strategic Action Items 00:39 - Common Bottlenecks in Sales and Team Structure 00:42 - Utilization Rates + Scope Creep 00:45 - Who Owns the Data? 00:48 - When to Hire Finance Support 00:51 - Lifecycle of Finance Roles in Agencies 00:54 - Lifestyle vs Exit vs High-Growth Agencies 00:57 - Pricing Structures That Actually Work 01:00:00 - Should You Drop Low Paying Clients? 01:03:00 - How to Improve Collections 01:06:00 - Performance Pay Structures 01:09:00 - Hiring & Retaining A-Players 01:12:00 - Reducing Churn with Personal Touch 01:15:00 - How Top Agencies Use Pricing Models 01:18:00 - Maximizing LTV & Optimizing Offers 01:21:00 - What Should the Founder Focus On? 01:24:00 - AI’s Real Role in Agency Ops Today 01:27:00 - Where to Find Joey & Outro 🔍 Keywords:how to scale an agency, agency finance, agency CFO, agency profitability, one-time offer model, agency forecasting, scaling service business, financial model for agencies, agency KPIs, retention for agencies, agency margins, high growth agencies