From management consultancy, building an 8 figure info product business, to now becoming the go-to headhunter for high growth eCommerce brands, Ugis has seen (and DONE) it all.In this episode, we break down how to scale an eCommerce brand by building world class teams. If you’ve ever wondered when to hire, who to hire, and how to avoid the “I’ll just do it myself” trap, this conversation is packed with insights you can use today.👉 What you’ll learn:- The playbook for building high performing eCommerce teams- Must-have hires at 7, 8, and 9 figures in revenue- How to spot bottlenecks and make the right hire to unlock growth- Why creative strategy is the #1 lever for scaling brands right now- International hiring: where to find top talent for eCommerce roles- Onboarding, culture, and retaining A players- How AI is reshaping roles like media buying, customer support, and creative strategyWhether you’re running a Shopify brand, DTC startup, or fast growing agency, understanding how to recruit and manage top talent could be the difference between stalling at 7 figures or scaling to 9.Chapter: 00:00 – From Funnels to Headhunting01:17 – Breaking the “I’ll Just Do It Myself” Trap02:09 – Getting Started in Online Business03:13 – Escaping Corporate Consulting04:11 – Entering the Info Product Boom05:16 – Scaling to 8 Figures on Low-Ticket Offers06:50 – Building the Team Behind the Growth07:54 – Exiting the Business08:59 – Mini Retirement & Rediscovering Purpose10:55 – Lessons From Building Teams13:52 – Director-Level Talent Explained14:49 – Helping Founders Let Go15:48 – Spotting the Key Levers for Scale17:19 – Team Structures at 7, 8, and 9 Figures19:12 – Avoiding Bureaucracy With Senior Hires20:05 – Must-Have Roles at Each Stage22:06 – Who Owns Product & Brand?22:36 – The Rise of New Roles (AI & Retention)24:03 – Agency vs In-House: Which Is Better?27:38 – Agency Red Flags to Watch For29:04 – Why Creative Strategists Are in Demand30:34 – What Makes a Great Creative Strategist?32:07 – Hiring Process That Works36:04 – Why Job Boards Don’t Work for Top Talent39:35 – Evaluating Candidates Beyond Skills43:26 – Designing Great Test Tasks46:22 – Filtering for ChatGPT-Generated Work48:17 – Red Flags in Interviews49:12 – Onboarding That Actually Works51:08 – First 30 Days for New Hires54:20 – Diagnosing Bottlenecks56:48 – The Global Shift in Hiring59:00 – Top Regions for eCom Talent01:01:05 – Building Culture Across Borders01:05:01 – Promoting Internally vs Hiring Externally01:06:00 – AI’s Impact on Ecom Teams01:09:04 – Who Ugis Works With📈 If you’re serious about scaling your eCommerce business, this episode gives you the inside track on how to hire leaders that drive growth and avoid costly mistakes.ecommerce hiring, ecommerce recruitment, scaling ecommerce brand, build ecommerce team, ecommerce headhunter, DTC hiring strategy, Shopify hiring, 7 figure ecommerce, 8 figure ecommerce, 9 figure ecommerce, creative strategist ecommerce, ecommerce team structure, ecommerce recruiting agency, ecommerce growth strategy, scaling DTC brand