From addiction to purpose-driven entrepreneur, Zach Schubert breaks down the research-first lead-gen system that scales high-ticket offers. In this episode, Zach shares how to validate offers with real audience language, build book-a-call funnels that qualify buyers, scale Meta/Facebook ads without guesswork, and install sales frameworks you can measure, repeat, and delegate. If you run an agency, coaching, info, or any high-ticket business, this is your playbook for predictable pipeline and profit, without becoming a slave to the grind.What you’ll learn:- Audience research that makes paid traffic convert (FB Groups, Reddit, micro-tests)- When to use DM ads, book-a-call funnels, VSLs, webinars, challenges, and low-ticket tripwires- How the most successful brands leverage their networks to win big- Offer OVER vehicle: copy the customer’s words to lower CPL and raise close rate- How to scale creatives, segment by niche, and add new offers when data shows the ceiling- Sales systems and SOPs that turn one-off wins into a repeatable quota engine- Purpose over profit: design a business that funds your life, not the other way aroundChapters:00:00:00 Partying → Purpose00:02:08 Meet Zack00:02:32 Nonprofit Roots00:03:22 Pandemic Pivot00:04:18 Business as Mission00:05:24 Faith Becomes Personal00:06:31 Addiction & Emptiness00:08:54 Refocus: Marriage & Mission00:12:55 Legacy over Hustle (Taxi Story)00:17:26 Mentors & Network00:20:38 Starting Cara00:21:01 SEO & Drop-Servicing00:22:47 First $1M Profit00:26:11 Lead Gen: Upwork → Ads00:29:30 Funnel Playbook00:34:50 Research-Driven Offers00:41:37 ROAS, LTV & Economics00:43:14 Scaling Playbook00:58:56 Brand & Positioning01:14:08 Work with Zack