Scale without the shiny-object spiral. Ollie Hudson has helped 100+ brands hit 7/8 figures by doing fewer things better: dominant channel focus (Meta), disciplined creative strategy, offer testing tied to unit economics, and smart expansion (TikTok Shop, new products, new markets) only when the data says so.What you’ll learn- The growth ladder at 6/7/8 figures: rapid growth → consolidate → repeat- Why most brands can reach eight figures on one channel (Meta) — and when to layer TikTok/TikTok Shop- Creative strategy that actually moves CAC: “silver bullet” frameworks, iteration vs big swings- Offer design with a P&L: AOV lifts (bundles, GWP) vs LTV trade-offs and when to prefer each- ICP and messaging: casting a smart wide net, then doubling down- Measurement that survives complexity: forecasting, contribution margin, blended targets- US vs UK eCom: execution standards, spend ceilings, and how to expand the right way- Agency ops playbook: pods, hiring, incentives, and keeping opex flexibleChapters:00:00 – Intro: Meet Ollie Hudson & the growth journey02:36 – How do you view growth strategies at 6, 7, and 8 figures?05:04 – Is creative/positioning just at the start, or ongoing as you scale?06:38 – Should new brands capture existing demand first, rather than create it?08:17 – Is that just for early traction, and do you diversify later?08:46 – At the six-figure stage, beyond creative testing, what else matters?10:09 – Should brands target one ICP early on?11:50 – After testing personas, when do you double down?13:45 – How do you split testing variants vs. big creative swings?17:51 – How should brands approach offer creation?20:09 – Does offer testing depend on business goals (AOV vs. LTV)?23:04 – What other bottlenecks block growth beyond creative and offers?25:44 – Are finance/ops common gaps in scaling brands?27:23 – How should brands decide on new channels vs. optimizing existing ones?31:14 – What do brands miss by trying to do all marketing in-house?33:38 – At what size does it make sense to bring functions in-house?35:35 – Which functions should brands 100% keep internal?37:48 – Why is SAW winning big UK brands compared to competitors?40:34 – How do you stay on top of market needs and shift service accordingly?43:49 – How do you find the courage to pivot or rebuild an agency service?45:50 – What’s your process for hiring and vetting talent?47:20 – In-person vs remote teams: what works best for agencies?48:08 – At what headcount does in-person become necessary?50:08 – How do you approach talent development and knowledge sharing?52:25 – How do you personally stay focused across multiple projects?52:31 – How do you identify your own “zone of genius”?54:28 – Once gaps appear, how do you fill them and tie roles to P&L?57:54 – How do you incentivize leaders and teams?59:45 – How do you view agency growth—organic vs acquisition?01:03:41 – Do you help brands expand internationally (US, Germany)?01:04:31 – Closing thoughts & where to follow Ollie