👇👇 WORK WITH ME 👇👇🚀 More Behind The Scenes Brand Growth Tips: https://jordan-doughty.kit.com/b8baebbd0f📧 Learn About Retention Marketing: https://www.youtube.com/watch?v=KfJoNxvsFN8☎️ Work With My Retention Agency ($50k/mo+): https://openhousemedia.agency/----------From filming backyard skits as a kid to running media for Gary Vaynerchuk and scaling Acquisition.com’s content engine with Alex & Leila Hormozi — Caleb Ralston has spent 16+ years behind the camera helping top-tier entrepreneurs grow unforgettable online brands.Now, he’s stepping into the spotlight.In this episode, we unpack Caleb’s wild journey and his hard-earned lessons on:🔥 Building high-performance creative teams that don’t rely on the founder🔥 Avoiding burnout while scaling content at breakneck speed🔥 Storytelling that creates behavior change (and revenue)🔥 Why copying top creators kills your brand — and what to do instead🔥 His framework for building personal brands that actually convert🔥 The real difference between info and transformation in contentWhether you're building a media team, creating a personal brand, or just want to get better at content strategy, Caleb brings the real talk most won’t say out loud.👉 This is a masterclass in content creation, team leadership, and staying human in the process.🔔 Subscribe for more interviews with creative leaders, DTC brand builders, and marketing strategists who are reshaping the future of digital business.timestamps:00:00 - Intro: Meet Caleb and his creative journey03:46 - Discovering Gary Vee and starting in video10:22 - From bodybuilding brands to church media18:10 - Burnout is real: Pushing through with purpose23:00 - Caleb’s Harley escape and creative reset26:40 - How Caleb approaches structuring content34:27 - Wearing every hat: Caleb’s hands-on experience42:30 - Building dream teams for content success48:47 - Stop copying, start innovating: How top creators stand out56:30 - Creating value-first content vs. monetization pressure01:00:33 - Two-column exercise: Speaking to customer pain01:05:10 - Why storytelling wins over dry tactics01:12:10 - Creating a comfortable on-set environment01:14:42 - Matching content format to creator comfort01:19:10 - What great post-production looks like01:20:50 - Key content roles and how to prioritize hires01:23:47 - Platform-native content strategy: 3-phase approach01:29:44 - On legacy, team relationships, and emotional leadership#CalebRalston #ContentMarketing #BrandStrategy #CreativeLeadership #GaryVee #AcquisitionDotCom #PersonalBrand #BurnoutPrevention #ContentTeams #Hormozi #EcommerceMarketing #FounderStory #contentcreator