From GaryVee's Content Machine to Building Personal BrandsWhat’s it really like behind the scenes at GaryVee’s Content Empire? Meet Jason, the creative force behind the DailyVee, and now founder of Steal Jason, a creative consultancy helping entrepreneurs and artists build content systems that scale.In this in-depth interview, we dive into Jason’s 5-year journey working directly with Gary Vaynerchuk, how he helped scale a world-class content team, and what it takes to run a brand at internet speed. You'll learn the exact creative systems, video workflows, and content repurposing strategies Jason used to generate hundreds of millions of views, plus how he’s now applying those lessons to help CEOs, artists, and thought leaders turn personal stories into powerful content engines.🚀 What You’ll Learn in This Episode:- What it’s really like to film, edit, and build content for Gary Vee- How to scale a lean content team for personal brand growth- Systems for short-form video, repurposing, and platform distribution- Why conversational content beats scripted videos in 2025- How to transition from creator to creative strategist- Lessons on burnout, work-life balance, and moving to Europe to rebuild- How to build an audience without being a “guru”- Behind the scenes of launching his agency, Steal JasonCHAPTERS:00:00 - The Man Behind the DailyVee00:46 - Snowstorms to Storytelling01:38 - Early Passion & Picking Up a GoPro03:00 - First Client Break & Real-World Validation05:30 - Mini GaryVee for a Kickboxing Gym07:50 - Creating Momentum & Going All In10:36 - Gary Vee Notices — And Steals Jason13:46 - Inside Team Gary: Structure, Chaos & Execution17:34 - Operational Lessons from Gary Vee20:00 - Can’t Fake the Pace: Passion-Driven Teams23:10 - The VeeFriends Shift & Creative Flexibility25:35 - Operational Systems: From Chaos to Structure28:48 - Brand KPIs: The ‘Airport Metric’31:36 - Moving to Europe: Recharging & Reframing34:30 - Joining Mike Posner: Rebuilding a Brand38:31 - Storytelling Strategy: Vulnerability to Viral42:32 - Building the Content Engine47:55 - Script vs. Conversation: Finding Your Format51:34 - Finding What Resonates: Deep Comments as KPI55:45 - From Brand Builder to Business Owner58:29 - What Is “Steal Jason”?01:01:23 - Content Formats, Channels & Flow01:07:20 - Who Should Hire Jason01:10:00 - Reclaiming the Filmmaker Identity01:13:25 - Final Thoughts & What’s NextWhether you're a founder, creator, or marketer, this is a masterclass in creative execution and personal branding.#GaryVee #ContentStrategy #PersonalBranding #CreatorEconomy #CreativeDirector #StillJason #BrandBuilding #EcommerceMarketing #ShortFormVideo #YouTubePodcast