In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
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In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
Fast Five | News This Week | F1, LVMH, The Ordinary, Tik Tok, LinkedIn | Marketing and Brand Trending Stories
Brand Builder Lab
10 minutes
7 months ago
Fast Five | News This Week | F1, LVMH, The Ordinary, Tik Tok, LinkedIn | Marketing and Brand Trending Stories
We break down the top five marketing and branding stories making headlines right now, from major leadership changes at TikTok to luxury brands entering Formula One racing. These insights help you navigate the rapidly changing marketing landscape with clarity and strategic direction. TikTok's leadership shuffle signals potential changes in advertising strategy and brand partnershipsAI use in marketing video content has more than doubled to 41%, creating new opportunities for "AI empathy" and d...
Brand Builder Lab
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
