In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
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In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
Daily Dose | Cult Brands | Lessons from Duolingo, Liquid Death, Peloton, and the NBA
Brand Builder Lab
6 minutes
7 months ago
Daily Dose | Cult Brands | Lessons from Duolingo, Liquid Death, Peloton, and the NBA
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode of Brand Builder Lab, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community. From sonic branding and unique lingo to rituals, visual identity, and even shared enemies, we break down the patterns that turn customers into superfans. You’ll hear real-world examples, fresh insights, and a powerful takeaway: building a brand...
Brand Builder Lab
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
