In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
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In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
Daily Dose | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy
Brand Builder Lab
6 minutes
7 months ago
Daily Dose | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives marketers a way to check if their community engagement efforts are genuine, impactful, and culturally resonant. Take some time today and think about how these principles apply to what you're doing right now. What's one small step you can take to be more ear...
Brand Builder Lab
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the profitability, and grow value 2.5x faster than competitors focused solely on product features. Listen to hear more about what's shaping fast-growing brands: Since 2000, over half of Fortune 500 companies have disappeared, proving size and history aren't guaranteesEmotionally connected customers ha...
