How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
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How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
Brand And Deliver - Why Marketers Need to Stop Striving for Perfection – with Delia Skinner
Brand and Deliver
46 minutes 50 seconds
1 year ago
Brand And Deliver - Why Marketers Need to Stop Striving for Perfection – with Delia Skinner
Why is it so tough being a marketer at the moment?
From budgets being cut, business priorities changing regularly and technology evolving faster than most can keep up with, the challenges can feel endless.
In this episode of Brand & Deliver, hosts Dan Gibson and Brook Bateman chat with Delia Skinner, Marketing Manager at Moorhouse, in an honest and open conversation about the realities of being a professional services marketer in 2024.
Of course it’s not all doom and gloom; challenges bring new opportunities and during this authentic conversation Delia, Dan and Brook cover:
Why getting comfortable with uncertainty can be your biggest superpower
The importance of acknowledging the little wins
How to keep focused on the purpose of what you’re doing
When and how to say ‘no’ for the greater good
How the team at Moorhouse navigate challenges and continue to deliver impactful work in new and innovative ways
It’s a fascinating chat and one I’m sure many marketers can relate to, so listen now!
Brand and Deliver
How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
