How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
All content for Brand and Deliver is the property of Create Engage and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
Brand And Deliver - Scaling a Marketing Function - with Kevin Matthews
Brand and Deliver
56 minutes
1 year ago
Brand And Deliver - Scaling a Marketing Function - with Kevin Matthews
The latest episode of Brand and Deliver has arrived!
This month, hosts Alex Lewis and Dan Gibson sat down with Kevin Matthews, Global Head of Marketing at Deminor, to discuss how he scaled Deminor’s marketing function, what he’s learned from building a marketing function, and his top tips for things to watch out for in the future.
Kevin has a wealth of experience in scaling marketing functions up from little to nothing, to big players in the industry. He’s currently leading the charge at Deminor, and has some great advice on the marketing skill set you need to kick start your firm’s marketing.
In this episode, Alex, Dan and Kevin cover a whole host of thought-provoking topics, with a focus on:
- The power of listening, and how it can shape your marketing strategy
- Why making space for experimenting is one of the best approaches you can use
- How to pivot when things don’t go initially as planned
If you’re ready to start building your marketing function, or you want to take it to the next level, this is definitely the episode for you.
Brand and Deliver
How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
