How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
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How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
Brand And Deliver - How Marketing Can Help You Break Into a New Vertical – with Ben Edwards
Brand and Deliver
57 minutes 20 seconds
1 year ago
Brand And Deliver - How Marketing Can Help You Break Into a New Vertical – with Ben Edwards
If you’re in the consulting world and are active on LinkedIn, you may well be familiar with our latest guest…
In this episode, hosts Dan Gibson and Brook Bateman sit down with Ben Edwards, Head of Partnerships at CMap, to discuss the importance of marketing when breaking into, and establishing a presence in, a new vertical.
During the conversation Ben discusses the tactics he employed whilst leading CMAP's successful expansion into North America, and shares the key lessons from his extensive personal and professional experience of helping firms scale strategically and at speed including:
The importance of having Marketing at the table when a business strategy is set
Why strategic market research is one of the biggest tools in your firm’s arsenal
How to use data to create a go-to-market strategy that’s specifically tailored to the geographies you’re targeting
The specific marketing tactics to employee at each stage of the process
If your firm’s growth strategy relies on successful vertical expansion, this episode is a must-listen.
Brand and Deliver
How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
