How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
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How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
Brand And Deliver - A Masterclass in Consultancy Marketing Excellence - with Kelly Russ
Brand and Deliver
55 minutes 38 seconds
1 year ago
Brand And Deliver - A Masterclass in Consultancy Marketing Excellence - with Kelly Russ
In this next episode of Brand & Deliver - your go-to podcast for ROI-focused marketing strategies in the professional industry, join Alex Lewis and Dan Gibson as they sit down with Kelly Russ, the brilliant Head of Marketing at Clarasys.
Clarasys, known as ‘The Experience Consultancy’, is a renowned international business consulting firm that has made waves with its innovative approach. With a remarkable 13 categories under its belt in The Financial Times UK’s Leading Management Consultants report, Clarasys is a force to be reckoned with.
In this episode, Kelly shares her wealth of knowledge on crafting and executing marketing strategies that drive growth, boost revenue, enhance brand appeal, and truly resonate with audiences. Her journey navigating the dynamic marketing landscape and her innate belief in the power of teamwork is nothing short of inspirational.
Alex, Dan and Kelly’s fascinating discussion covers:
- Aligning your consultancy’s brand with reality and the importance of ‘why’ in rebranding
- Demonstrating ROI from your marketing efforts and showcasing consistent progress and value
- The importance of transparency in communication and understanding diverse stakeholder perspectives
- Integrating sales and marketing to convert leads into loyal clients
- Fostering collaboration, effective communication and honing team dynamics
- Balancing innovation with measurable outcomes for sustainable success
If you’re contemplating a rebrand for your consultancy or seeking to optimise your marketing strategies for maximum ROI, this episode is full of insights that you can’t afford to miss. Tune in now for a masterclass in marketing excellence!
Tune in now.
Brand and Deliver
How can you ensure your marketing strategy stays aligned with market conditions?
It’s a question our latest guest can provide plenty of insights on…
This episode of Brand & Deliver is a little different to our usual format. Taken from our recent webinar, "Learn the Secrets to Mid-Market Marketing Success", Nick Synnott sits down with Lucie Mills, Partner at NorthEdge, to discuss her journey in transforming the firm’s marketing strategy for the better.
With a focus on data and storytelling, Lucie shares how she’s used these elements to successfully rebrand NorthEdge, and evolve the brand in changing markets to demystify ESG investment for different audiences.
It’s a fascinating conversation that zeros in on:
- The importance of aligning brand messaging with values and strategy
- Why a pragmatic and transparent approach to marketing should take centre stage
- The key areas you should be focusing on when rebranding your firm
- How to address the challenge of measuring ROI in private equity marketing
- Why marketing managers in funds need to use data and engagement metrics to demonstrate value
Nick and Lucie cover a lot of ground here, so you’ll find some great takeaways that will help you optimise your marketing strategy and boost performance.
Be sure to tune in now!
