In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
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In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
Brand and Butter
25 minutes
5 months ago
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
What role should brands play in addressing harmful narratives? In this case toxic masculinity and intimate partner violence. This question sits at the heart of this episode examining the intersection of brand responsibility and social change. Recent world-first Australian research revealed that approximately 120,000 Australian men report using intimate partner violence annually. This data validates what Gillette, in their controversial 2019 advertisement, attempted to address years ago. The...
Brand and Butter
In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
