In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
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In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
Brand and Butter
1 hour
4 months ago
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
Laura Campbell was sick of pretending parenting was picture-perfect. Living with rheumatoid arthritis while raising two young children, she couldn't find a baby carrier that worked for her body, lifestyle, or style. Her solution? Design one herself – and build a brand that celebrates the messy, authentic reality of parenting. In this episode, Laura shares her journey building Hackerlily, and how finding the right brand strategy transformed her business trajectory and messaging. We dive into ...
Brand and Butter
In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
