In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
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In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...
Navigating the New Age of Content Creation with Kim James
Brand and Butter
1 hour 21 minutes
3 weeks ago
Navigating the New Age of Content Creation with Kim James
In this episode, Kim James, co-founder of Wedge, discusses the evolution of her startup and the importance of content marketing in today's digital landscape. We chat about the crossover of AI and creativity, the importance of understanding audience personas, and the challenges of start ups and building in public. Kim goes into the need for authenticity in personal branding and the power of networking with like-minded people in order to grow. We also touch on finding balance in work and life, ...
Brand and Butter
In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and en...