In this episode of the Arborist Marketing Pros podcast, host Justin Rademacher interviews Chris Phelps from Paramount Tree Service. Chris shares his journey from starting in lawn care to transitioning into the tree care industry. He discusses the challenges and calculated risks involved in running a successful business, the importance of continuous education, and effective marketing strategies. Chris emphasizes the role of technology in the industry and the significance of word-of-mouth advertising. He also shares insights on employee management and the future growth plans for his company.